Greenpeace Lays Down Guilt Trip
Fast Company - ‘We Could’ve Stopped Global Warming…We Didn’t’
The ads all feature a doctored image of a current world leader - so that they look about ten years older - apologising from the future (2020 to be precise) saying, ‘I’m sorry. We could have stopped catastrophic climate change… We didn’t.’
‘It’s an apology from the future aimed at putting pressure on- and just maybe making these world leaders think twice about the consequences of their action or inaction now,’ explains the writer of the ads Toby Cotton of new agency Arc Communications.
‘The brief from Greenpeace International was simple,’ he continues, ‘to put pressure on world leaders to create a fair and binding agreement at Copenhagen.’
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